"Let Yourself Go" Hudson ss 2013 campaign

Ss 2013 Hudson campaign is shown as an exclusive preview, draws freely on Instagram. The idea is to transport the audience to a London scene with the help of lots of retro filters and compelling hashtags, for those familiar with Instagram lingo. The captions and the photo colors send out the message “instacool” or “instantly cool,” to use one of Instagram users’ favorite buzz phrases.

The campaign name "Let yourself go" allow you to be a part of project. On Hudson's website you can download your Instagram photo and participate in their contest.